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Karl LaRocca & Kayrock Screenprinting Inc.

Updated: Jul 7, 2022

Karl LaRocca is a screenprinting artist and a founding member of Kayrock, a Brooklyn-based screenprinting business, which produces screenprinted products ranging from apparel and stationary products to artists' books and custom fine art and graphic design projects.


Where are you from, and where do you live and work now?

I grew up in Philadelphia, went to college in Ohio and have lived in New York since 1996.

What do you design?

Artist Books, Fine Art Editions, Posters, Games, Tote Bags, Wallets, Wallpaper, and Wrapping Paper.

What are you most interested in when it comes to screenprinting?

I am interested in pattern and structure; creating a limited design environment where I can explore design solutions within self imposed constraints.


Out of all of the products that you have designed, what are you most connected to?

The Game With No Rules. I designed it for the Whitney museum in 2015. The cards encompass many systems that I am interested in such as binary numbers, geometry, synthesizer waveforms, Tetris, Chinese 5 elements, alchemy, directions, questions, the I Ching, chance and divination.

What defines your work or your brand and sets it apart from others out there?

Part of my style is to not have a defined style, although elements certainly resurface from one project to the next, my projects don't all look the same.

To see some work that was produced at Kayrock, click here.

Follow Kayrock on Instagram:


Follow The American Design Club on Instagram: @americandesignclub

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