Two Brothers Who Built a Brand Based On The Concept of Living Life To the Fullest

The millenial mantra - you only live once (YOLO)- though a noble idea, has become little more than a meme. But Holstee is a brand that takes this concept seriously. In fact, their entire mission is based off of the idea of enabling people to live fuller and more mindful lives.


Holstee was co-founded by David and Mike Radparvar (brothers). They were united by their desire to create a positive impact through good design. Alongside their community,they’ve spent the past 10 years learning what it means to live fully (pursuing your ambitions) and mindfully (while being aware of the impact your actions).


The brothers came up with a manifesto by which they would live their lives and build their business. Holstee’s journey began in 2009 with the viral popularity of their company Manifesto -- a call to arms based on their personal definition of success. The Holstee Manifesto was the first thing that the brothers created as a company and has since become the foundation for their work.



This journey has been heavily influenced by the people and thinkers they surrounded themselves with including classic philosophers like Aristotle, Seneca and Nietzsche to modern thinkers like Martin Seligman, Carol Dweck, Tal Ben-Shahar, and Brené Brown. Combined with the values they first shared in the Holstee Manifesto, they have identified 12 themes that are core to living both fully and mindfully. These themes can be found in everything from Holstee’s Reflection Cards to their membership program where each month one theme is explored in depth.


How did you come up with the idea to make reflection cards?

Several years ago we decided to do something we hadn’t really ever done before. We sat down with our parents decided to reflect on the past year. We had a guided set of questions and took turns sharing our answers to them. After one hour we had learned more about each other than we had in the past two years. At that moment we knew we wanted a way to make this experience more accessible. Several years later the Reflection Cards were born.


What do you hope that people who buy your product will gain from them?

If we can help others to remember and keep front of mind what is truly important for them, then we’ve done our job.


Follow Holstee on Instagram: @holstee

Follow The American Design Club on Instagram: @americandesignclub




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